If you own a bakery, you understand the importance of building up and maintaining a strong customer base. Bakers are faced with unique challenges. While you may not spend as much for your key ingredients, the labour that goes into baking can be a lot more intensive, and baked products can only be sold while they are fresh, which could be one or two days at the most. Thus, you need to sell as much as you can while your products are at their freshest. Not being able to do that can cost you money, not to include the time and effort you spent baking. Of course, you also need to find the best wholesale bakery suppliers that you can count on to deliver as per schedule.
While running a bakery offers these challenges, it is also a lucrative business if you manage it properly. There is a high demand for your products, and when you have loyal customers who are happy with what you offer, you can expect your business to flourish. Below are helpful tips to boost your bakery’s sales and help you succeed.
1. Take advantage of social media to promote your business
Today, people are constantly using the internet and are visible on various social media platforms. They are there to check out what’s new, connect, and search for items and products they can purchase. In fact, bakeries are faring well on these platforms, especially when there are photos of delectable baked goodies posted. By posting images of your baked products, you entice people to give them a try, even if they have no plans of purchasing products like yours. It can be very tempting and hard to refuse. When people recognise you and are happy with what you offer, you can also expect them to be checking on the latest products you have in store for them. From here, you will see an increase in your sales.
2. Be creative with your display
When it comes to baked goodies, making them look good is not really much of a problem because they are naturally photogenic. Use your creativity to put them on your display case and catch the attention of people who pass by your bakery. Invest in several display cases that you can place right in front of your establishment, and fill them up with your prettiest and most attractive goodies. These would include cakes and pastries that are colourful and delectable to look at. Have a display case where you can add other products you are selling so that your customers know what their options are.
3. Offer samples to your customers
People can never refuse freebies, especially baked products. If you give customers free samples, you also encourage them to make purchases. This is also an excellent way to avoid having your products go to waste when they are not sold out. You may have a less than perfect looking cake that you may not be able to sell. Cut it into smaller pieces and have other customers have a taste of it. You will notice them checking out other goodies you have and start buying.
On a final note, you must always work to maintain the quality of your baked products. Your customers will always expect only the best from you.