Losing followers on Instagram is a nightmare for anyone, especially when they have no idea about why is it happening in the first place.
Now, this is something that has happened to all of us at some point in time. We have spent long hours on Instagram sharing amazing content, engaging with the audience, gained a few followers only to find out that we have lost much more followers than we have gained the following morning!
Such an incident is sure to leave you all helpless and frustrated. But there is an explanation for such unfortunate happenings. Plus there are ways using which you can stop losing followers and can retain the few that you have.
But first, let’s get into the cause of losing Instagram followers:
Now, it’s important to remember that it is absolutely natural to lose a few followers on Instagram. Not everyone is going to love and appreciate your content. You are not a donut. You cannot make everyone happy.
Just because you are losing the followers on Instagram, there is no need to imagine that whatever you are doing is wrong.
Here is a little silver lining that most people do not know: The bigger an Instagram account gets, the more number of followers it loses on a daily basis.
Now, what might be the reasons for losing followers on Instagram? Let’s dig:
Your Content Is Not Affecting Your Audience:
Maybe it is not sticking to a given theme. Or maybe you have changed some bits and it is not meeting the preference of your audience.
You Are Getting Bots and Fake Followers:
You must have noticed the useless comments that the bots leave on your content. Such bots also mass follow people and then unfollow them for a few days.
Now there can be other reasons for losing followers, but these are the two primary ones.
But that is not what we are here for. We have to know how to retain these followers, so let’s get to it:
Run A Check On The Quality Of Your Content:
It’s important to ask yourself if you are posting high-quality content on an everyday basis. You might have made a switch on the type of content you usually share, or maybe you have you changed your style. It might so happen, that your new style of content might not be gelling with your viewers.
Does your feed have a cohesive theme? It’s important that you keep your personal photos in your private account. Do not share your selfies and wine tasting pictures with your customers. Those are private for friends and family.
Generally, most business owners forget this fact, and one of the ways you can retain your followers is by discontinuing this practice. Give your viewers what they want to see. Offer them something useful.
Socialize and Interact With Your Followers:
You have to build a strong rapport with your viewers and followers so that they become your true fans, and continue supporting your brand. This can only be achieved by responding to them personally. You can also follow back a few of your followers whose content you like and would like to see them on your Instagram home feed.
You also need to comment on the content shared by your followers. However, give them something meaningful. Come out of your comfort zone and try something more constructive than “Nice”.
Always remember that people are most unlikely to unfollow you if you are successful in developing a bond with them. If you are good at establishing this bond, then you might also get access to these clients contact details and email address to take the connection further.
Analyze and Evaluate The Methods You Are Using To Grow Your Follower Base:
Ask yourself, “What else am I doing apart from posting content?”
If you are writing, commenting and liking the content shared by your followers, you have to make sure you are reaching out to the right people.
It’s important to reach out to the people who have an interest in the kind of business you run or the kind of content you share. Buying real and authentic followers for Instagram can also boost your profile visibility. Trust us, It’s widely accepted on Instagram.
You can also try targeting people from different interests to see if it affects your follower base. Generally, if your followers are not that interested in the kind of topics that you share, chances are, they will not stay around for long.
Make Use Of Smaller Niche Related Hashtags With Your Post:
If you are still not using, make sure you are using a maximum of 30 hashtags. Hashtags are very important for Instagram as they help to bring out your content in front of a large number of audience. Their importance is quite clear as today 66.6% of Instagram posts (exactly 2/3) contain a hashtag.
When hashtags are used, and people search for these hashtags the related content pops up. Smaller hashtags are ideal because they help in the easy ranking of the content so that you do not have to cut through the millions of content that are shared on this platform.
So use these tricks to retain your follower base on Instagram. However, it’s important to remember that all this will not happen in a day. You will have to be patient and spend enough time for the magic to work.