B2B Marketing is based on sales between the two companies. Its counterpart is B2C marketing, which is oriented to the business model between company and consumer. What are the differences between B2C Marketing and B2B? differentiation depends on the client to which it is directly linked to the B2C (Business to Consumer) and the B2B (Business to Business). The first one is marketing towards consumers and the second one is about the marketing between companies.
Although B2B marketing campaigns and the traditional ones are focused on the end customer have several common elements, very marked differences cannot be ignored. In the first place, the needs of companies are not the same as those of consumers, since they are motivated by more objective factors, such as profitability and productivity. In general, a company acquires a product or service to function better, be more efficient and subsequently obtain a gain or benefit.
Also, in B2B it is more complicated to get the message to our potential customers. In the first place, for a purely quantitative issue, since it is usually a much smaller number of people and, secondly, because the market is much more competitive and has numerous demands and offers.
There are exhibitions, congresses or seminars to expose all the existing proposals in the market as well as to further develop your campaign in direct contact with the potential buyer client, if it is for the appropriate contacts and aspects such as the specific needs of the client (in this case other companies) and the in-depth knowledge of the purchase cycle of our product or service is taken into account.
B2B marketing is a new way of business relationships.
At present, the type of relationship between companies and the way of collaborating is very different from that of a few years ago. A good Powerpoint presentation of our products and services used to be enough, and a budget as tight as possible to win your trust and close the transaction. But now is not enough to convince our clients. Is very important the concept of the whole enterprise, concepts related to values, visions and missions are important to strengthen ties between companies. Potential partners focus mainly on elements such as the image you present as a company, our trajectory, and reputation as a service, the commitment to quality, respect among our employees and bosses and the general business philosophy.
Satisfy the needs of consumers, customers, selling companies, dealers, distributors, shareholders, workers, and suppliers, through our products and the management of our businesses, guaranteeing the highest standards of quality, efficiency and competitiveness, with the best relationship with the client, is one of the best visions to present to our potential business relationship.
Companies are aware that the image projected by their partners and suppliers has a great influence on their own and on what they want to convey. That is why they are looking for suppliers and collaborators who, in addition to providing them with quality products and services, give them extra added value in the form of image improvement and fruitful and enriching collaboration ties at all levels.
Best marketing ideas B2B
Philosophy is our particular way of understanding the world and relating to it. Your company idea should cover more than its economic purpose. We consider that its activity must serve man as his center. In a company, people gather to produce material goods and services, capable of satisfying their own and other people’s needs, transforming. Resources through organized work. Beyond the economic, companies meet human needs and enable development. We consider that a company satisfies human needs contributing to the common good and the individual good when you focus on:
∙ New business development.
∙ Professional staff training
∙ Keep up with trends.
∙ Customer acquisition.
Strengthen the identity of your company. Companies are more receptive to buying products and services from other companies with which they feel identified, consider that they represent them and are aligned with the values they wish to convey. For example: Define a slogan that is impactful and concrete so you can give a clear picture of your goals as a company. Also, when presenting your speech, focus your words on the development that your company can achieve to people, the community or the humanity
Sponsor corporate, social or support events where you can highlight your humanity and solidarity with the world. It is important to show our customers that we care about our employees and our consumers.
Therefore, you must also improve the conditions of your workers, the work environment will be equal to the development of your company and its success. Think about what benefits you can get as a reward for your efforts and creativity. Promote everything you do positive in your company in every possible place so that you have evidence of your quality
This way we go to the next point and it is that you must present yourself online as a responsible SEO agency. If possible, create a platform on your page where you show the results of your services, your commitment to responsibility, speed and quality of delivery as well as the opinions of your users.
Creating online content allows you to communicate with your potential customers and let them value for themselves the benefits of using your services or products (in the next point we develop these strategies more widely) either as an SEO or sem agency. But to get a good database you have to be able to capture users, who at first can be anonymous, and convert them into records or leads with contact data on which to track.
Online marketing techniques, such as social media or organic positioning (SEO), can help us meet other B2B marketing needs. Thanks to these marketing techniques it has achieved very important objectives, including accelerate visits to its website and get more customers, also improve company communications, generate in users the need to buy your product, gain online visibility and improve prestige and reputation.