A business or service if it is new requires a website to reach its target audience. Along with a domain name for a website, the business also needs its own email address to communicate and promote its products and brand. When the business grows, communication also has to become effective. With a reliable email hosting service, your business looks professional by having a branded email address, which enhances its credibility.
What is email hosting?
Email hosting is a facility where an email hosting provider leases out email servers to customers. Though there are several free versions available, a professional email hosting service can manage both incoming and outgoing emails in a dedicated or shared mail server.
In addition, the email hosting service has a server, where your email files and messages are stored. For instance, when you receive an email, it will be stored in the inbox of your domain. This message is routed and stored on the email hosting server. The server administrator determines the type of message it contains, sets spam filters, checks email hosting providers’ blacklists, and prevents malicious activities, if any.
The email server, which a hosting provider gives, can be either a shared or two separate servers run by the hosting provider.
Why email hosting is important for your business?
Emails have become an inevitable part of communication these days. A good business needs its own email address for growth. When you have an email hosting service hired for your website, you can enjoy the benefits such as:
- Control
When you have your own email address instead of a common email account such as Gmail or Yahoo, you will have complete control over the email. For instance, you can store emails on servers in a specific location if you have some data localization regulations for your business.
- Make it professional
Your customers will find your business having a professional approach if you have a personalized domain email address. This enables you to safeguard your email and website from imposters who try to use your business identity.
- Complete data security and support
Today companies prefer communicating through email. Many of them would contain sensitive information such as invoices, contracts, customer passwords, and bank details. In case you have your own email servers that store such information, it keeps your messages safe and also provides additional security features to your mails. Furthermore, you can also safeguard your messages against email issues and lost emails.
How to choose the best email hosting service?
With numerous email hosting service providers available, it is very difficult to find the best hosting service suitable for you. However, consider some factors before choosing your service providers.
- Secured
Integrity and trustworthiness are the main factors that affect your business. Your customers should be able to trust your business, so it is essential to protect the information they provide you. For this reason, email hosting providers should provide adequate security to protect customers’ personal information on their servers.
- Blacklist-free
See that the email hosting service provider is not issuing any recycled backlisted IP address. A backlisted IP address will stop your business activities online, for it is a very serious issue.
POP, IMAP, and Webmail equipped
Check if the email hosting service provider has access to webmail, POP, and IMAP which will help you to use web-based emails, download emails fast, and allow you to read your mails before downloading.
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